WordPress SEO

WordPress is the simplest, most popular way to create a website. WordPress is an open-source content management system (CMS) helping its users create and share content without having knowledge of coding. It powers over 43.3% of all websites on the Internet. 

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.  

WordPress SEO boosts your organic traffic, increasing the authority of your WordPress site on search engines and bringing you more visitors and customers. SEO for WordPress begins with the development of the site and then enables the search engines to index your site. 

WordPress SEO Mistakes to Avoid: 

Using Poorly-Coded Themes

Whether you use a custom-built theme, purchase one from a vendor, or download a free theme from WordPress, evaluating the components is key to ensuring you start off correctly. It is critical to validate HTML  in order to avoid rendering issues that affect your users and search engines. Monitor HTTP requests, particularly when using a theme that incorporates a lot of scripts, images, fonts, and other file types, which hurt your load times. 

Installing Excessive Plugins

Beware of plugins that are poorly coded because they slow down the load speed and introduce HTML errors to your website.  These plugins load scripts, CSS files, images, and fonts, which further degrade speed, creating a frustrating user experience.

Not Optimizing Media

Images on the website should be optimized to improve loading speed for desktop and mobile devices. Some themes will automatically resize uploads based on a set of dimension pairs in order to eliminate this issue.

Omitting an XML Sitemap

Use an XML Sitemap to help search engines find and crawl all of your pages. While this is critical, it is not built into WordPress, so install a plugin. You can use the Yoast SEO plugin for this because it incorporates several other needed features. There are a number of plugins that will dynamically create your XML sitemap each time you add, modify, or delete pages, posts, and media.

Not Updating Themes, Plugin, and WordPress

There are a surprising number of WordPress websites with outdated themes, plugins, and WordPress core software. Updates patch performance, design, usability issues, and security holes that allow hackers to access your website. 

No Schema

Schema communicates to search engines what your content is about and how the entities within your content relate to each other.  There are several scheme plugins available that can configure schema markup for your pages. 

No Google Analytics or Tracking Method

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It measures the performance of your website and pinpoints issues that are hurting your SEO. Alternatives to Google Analytics include Piwik, OWA, and others.

No Website Verifications 

Verify the website with Google and Bing webmaster tools. Verification is the process of proving that you legitimately own the site you are claiming. Once you are verified as the owner of a site, you may access its private Google Search data, and make adjustments to how Google Search crawls the site.

Not Indexing or Following

Tell the robot.txt to index and follow your website so it will appear in the search engine results. 

Failure to Redirect From Old Content to New 

If you have an existing site and are building a new site, redirect the URLs from the old content to the new content. 

Not sure what to do with your WordPress SEO, contact us for a free consultation.

4 types of SEO

The 4 types of SEO 

Search engine optimization (SEO) is one of the most effective digital marketing tactics to improve the Google ranking of a brand website. Graphic Lux shares the various types of SEO that business owners must be aware of as they venture into SEO marketing.

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

1. On-Page SEO

On-page SEO tactics or on-site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. Besides publishing relevant, high-quality content, on-page SEO includes optimizing headlines, keywords, HTML tags (title, meta, and header), and images. Some important practices in on-page SEO include researching keywords including terms and phrases that have high relevance and search volume; optimizing metadata such as meta titles and descriptions; and performing internal linking which involves linking targeted keywords to high-authority pages.

Google’s EAT framework will rank content that has established expertise, authoritativeness, and trustworthiness. On-page SEO helps search engines like Google to understand the content on a site and display relevant results on the top of SERPs.

2. Off-Page SEO

Off-page SEO tactics that take place outside a website. Off-page SEO focuses on creating exposure and trust for a brand to increase website traffic and increase conversion rates. Although link building is considered to be the main off-page tactic, tactics such as content marketing, social media, appearing on podcasts, landing reviews, and building local citations are also important.

Link building is the practice of getting other reputable websites to link back to the brand site in question. Some great practices in link-building tactics include collaborating with relevant industry websites to publish the articles and guest blogging for reputable websites that are considered industry experts. In both cases, the website will link back to the brand website, boosting its credibility. Notably, this link building must be done at a gradual pace, especially if it is a young website because Google analyses not only the quality but also the speed at which a backlink profile is created.

Moreover, make sure that the backlinks are “dofollow” links, which are a descriptor of links describing that search engines crawl them and count them as votes of quality.

3. Technical SEO

Technical SEO tactics refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Some of the main pillars of technical SEO are making a website faster, easier to crawl, and understandable for search engines. Besides a faster load speed, a website must be secure and mobile-friendly with a concise site structure that is easy to navigate.

4. Local SEO

Local SEO tactics optimize a website for a specific local area. It’s all about increasing a brand’s online presence in its community and promoting its products or services to local customers. It is highly targeted SEO.

By creating a Google My Business profile, brands ensure that their local business shows up on the SERPs. The search engine looks at proximity, relevance, and prominence based on the user’s search query.

To optimize Google My Business, local businesses should create and verify a Google My Business page, use Google Posts within their account, encourage customers to share reviews online, and respond authentically to reviews, specifying the location.

SEO Tactics

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

WordPress Website Development

Best practices for an effective WordPress website development

One of the most popular CMS and website builders of all time, WordPress accounts for 26 percent of all sites on the web. To improve a website’s visibility, impact, functionality, and mobile readiness, businesses can follow certain best practices while building a new WordPress site. Graphic Lux shares some researched tips for website development on WordPress.

 1. Choose a Simple, Compelling Color Palette

Incorporating brand colors into the website design and theme is imperative. A great color palette sets the tone for the visitors, gives more impact to the website, and highlights the most important parts of the business online.

Too many colors on a website are discouraged. Instead, use a limited color palette that has two main colors such as black or dark gray on white background for readable text with call-out sections with a dark accent background and light text.

2. Uncluttered Clean White Space Design

A great website design uses white space intelligently. Too much information in a small amount of space makes it visually crowded making it unreadable. Whereas too much white space can make a design seem disorganized.

Designers must highlight the most important images, videos, and headlines with white space. Call-to-action buttons must also be highlighted by the white space around them.

 3. Custom Fonts and Typography

Using readable sans serif fonts like Helvetica is great but custom typography can help a brand’s voice substantially. On WordPress, there are a variety of font plugins that allow a selection of custom fonts that suit a brand.

Before choosing any font, it is important to consider its readability on desktop and mobile, as well as how it looks when customized when using italics or bold. The font must also stand out on a colored background or image.

4. Get Higher Quality Images

The latest and the highest quality photos that resonate with the brand’s tone must be chosen for the website. Stock images that have been around on the internet too long must be avoided.

Photos with unique people and settings that complement the content and communicate the brand image accurately with just a glance are ideal. If the organization has its own visually interesting and quality images, it will elevate the quality of the site by leaps and bounds.

5. Check the Readable Permalinks

A permalink is the web address used to link to the content. The URL to each post should be permanent and never change — hence the name permalink. Permalinks are set up under “Settings” in the WordPress dashboard. The standard WordPress URL format is yourdomain.com/p=123 should be changed to “post name” so that it appears as yourdomain.com/your-post-name. This assists with SEO and link structures.

A custom permalink strategy can be defined by a professional website design service such as Graphic Lux to help customize this important feature.

 6. Pick the Right Plugins 

Most WordPress themes come with many plugins that can drag down a site’s loading time and mobile experience besides interfering with one another and causing errors.

Most of the plugins are essential to build the website and organize different elements while others are for security, SEO, image optimization, and navigation. Any redundant plugins must be uninstalled and all relevant plugins must be constantly researched and updated. This constant tussle with plugins can sometimes be overwhelming.

Businesses can take support from WordPress website design specialists such as Graphic Lux to manage the complete process smoothly.

 7. Conduct User Experience Tests

Regularly monitor for the friction points that hamper the customer’s journey on the WordPress site. Every website has a navigational path. For example, customers are unlikely to fill in a form on mobile that requires multiple entries and takes forever to fill in unless they get something of immediate value to them in return.

Navigate to the website from desktop and mobile separately to identify the flaws such as page and image loading time, CTA button activity, and transaction or sign-up time for something. A user-friendly process is crucial for website efficacy.

Moreover, all the important content such as CTA and product must feature “above the fold”.

8. Smooth, Mobile-Friendly Navigation

A traditional navigation menu across the top includes links to “About Us,” “Products,” “Contact,” and more. Sometimes, there are sub-navigation menus that break out when the cursor hovers over each link. Although simple and clean navigation is ideal some businesses need a lot of navigational content. The best practice is to have structured and easily visible navigational content on desktop and mobile. The navigational menu should send the client in the right direction, it should load quickly and must work efficiently on mobile.

 9. Update the Site in Test Environments First

The security of a website is crucial and can be maintained by regular updates. WordPress offers security updates every month, but an incompatible plugin can make things insecure. The best practice is to update WordPress in a secure test environment and then check the site’s functionality before updating the live site. This ensures that if anything goes wrong, it is under control.

10. Become familiar with the Gutenberg Editor

Gutenberg, alternatively known as the “WordPress block editor” is the WordPress content editor introduced in WordPress 5.0, released on December 6, 2018. It has some special features for formatting and content blocks. With Gutenberg, every element in the content is a block, which allows for easy manipulation of content. Each paragraph is a block, each image is a block, each button is a block with its own formatting options, styles, and design options.

Businesses that are looking to improve their WordPress website or planning on creating new websites can reach out to the WordPress website design specialists at Graphic Lux for a smooth and effective website building experience.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Higher Google Rankings

How to get higher Google ranking?

Success in the digital world is heavily dependent on Search engine optimization (SEO). Irrespective of the kind of business, the ranking of a website in search engines such as Google is something a business owner must consider seriously. An effective SEO strategy is indispensable for online visibility, attracting new clients, growing a business, and boosting profits. Graphic Lux shares tips to achieve higher Google ranking.

1. High-quality, SEO-optimized content

High-quality content is the key to SEO success. With the introduction of Google’s EAT criteria: expertise, authoritativeness, and trustworthiness in 2018, the yardstick for content quality is sky-high. To attract search engines, businesses need to populate their website with quality content that is original and error-free.

Content should be in shorter chunks, keyword-rich, mobile-optimized, written to address the specific needs of the target audience, and should include relevant links to additional internal and external content.

2. On-Page SEO

High-quality content also needs to be optimized for search engines. Here’s how businesses can manage that:

  • Choose one primary keyword for the page and three to four related keywords.
  • Include the primary keyword in the URL.
  • The primary keyword must be included in the title tag, meta description, and H1.
  • Content should be high-quality and written according to eighth-grade reading level.
  • Create a content structure to make it easily scannable such as bullets and H1 headings.
  • Include at least one image to make the content attractive.
  • Insert links to high-quality sites with good Google rankings in the content.

3. Use Backlinks

Backlinks are links from other sites leading to the clients’ site. This is one of the most heavily weighted Google ranking factors. When a site is consistently referred to by other quality websites, Google recognizes that it’s trusted. Incoming links to a website content from high-authority domains establish a site’s authority, bring in traffic, and improve the search ranking.

4. Security

Digital security is indispensable. Great content won’t matter if the platform is not accessible and secure. High-quality backlinks cannot be generated on a website that is not viewed as trustworthy. To ensure website security, use HTTPS encryption and acquire an SSL certificate of the site. A secure connection between the platform and the end-users offers protection to the users.

5. Improve page speed

Top-positioned Google sites average a load time of fewer than 3 seconds. For e-commerce websites, 2 seconds is the acceptable threshold. According to Google Search Central, Google aims for less than a half-second. And with the latest Page Experience Update in June 2021, it is imperative to work on improving page speed. This update is intended to bring a better experience to users by prioritizing pages that offer a quality page performance — i.e. fast load times, and a non-shifting, stable page.

To speed up a website, business owners can minimize HTTP requests, minify and combine files, and use asynchronous loading for JavaScript and CSS files.

6. User engagement

Beyond quality and SEO-optimized content, there is one more crucial criterion for SEO success – engaging content. Google uses the artificial intelligence tool called RankBrain to assess user engagement. This tool looks at elements like click-through rate (how many people click when presented with a search engine result) and dwell time (how much time people spend on a site).

For better user engagement, use a clear site architecture that makes navigation simple. High-quality web design, engaging images, and captivating infographics also keep the visitors engaged.

7. Mobile-SEO

Mobile SEO is the process of optimizing a website to ensure that the site looks great and functions properly on mobile devices. This provides a positive site experience to users since it looks great on any device, regardless of the screen size. A website that is not mobile-friendly can hurt both the SEO and the audience’s perception of a business. In fact, 52% of users are less likely to engage with a company again due to a bad mobile experience.

The majority of all web traffic worldwide is now generated by mobile phones. Recognizing the importance of on-the-go web browsing, Google has explicitly stated that mobile-friendliness is a SERP factor.

8. Crawlability 

Crawlability ensures that search engines can discover a site amidst billions of live web pages. “Googlebot” is constantly crawling the web, looking for and indexing pages. Some of the most common reasons Googlebot misses sites is that the site is newly launched, the site’s design makes it difficult to crawl effectively, or the website policy blocks Googlebot from crawling.

The IT team should allow Googlebot to access any CSS, JavaScript, and image files used on the website. Google Search Console helps monitor and maintain a site in Google. It’s a place for submitting the sitemap, and it shows the web crawlers’ coverage of the site.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 How to get higher Google Rankings?

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Eight tips to write effective SEO Content

Eight tips to write effective SEO content

Content is king but search engine optimization (SEO) is the kingmaker. As the consumers become overwhelmed by endless content online, SEO and content need to work in tandem for successful results. Content needs to be relevant and fresh while SEO needs to acquire better page rankings to be able to make an impact. Graphic Lux, an SEO expert, shares some tips on effective SEO content writing.

  1. Know the target audience

Without understanding the needs of the target audience, writing content is futile. Writing content that is of interest to the target audience is important. All content doesn’t need to focus on the product or service on offer but can include industry-related topics that assert the company as an authority. Content that is SEO-friendly and relevant to the audience is the first step towards a successful content writing strategy.

  1. Create powerful headlines

An intriguing and precise headline is more likely to hook a reader. Including rich keywords in a headline are crucial for impact. Moreover, writing interesting meta descriptions that elaborate on the topic can prove to be very beneficial. The title of the article and meta descriptions need extra attention as they are the ones that show up in search results.

  1. Use relevant keyword phrases

The keyword phrases that people type into search engines when seeking information are the ones that must be inserted in the content. This makes the content searchable, raising the traffic on the concerned site. These keywords must be used in headlines as well as the main content to inform the search engine and the reader about the post topic. However, keyword stuffing can backfire by irking the readers or leading to penalties by search engines. Keywords must be used naturally, without force-fitting. Certain SEO tools like Semrush can be used to acquire keyword data.

  1. Structure the content

No one wants to read a blob of text that is unstructured and lengthy. In an age of short attention span, readers want their information quick and simple. Breaking the content into short, digestible chunks of information heightens the likelihood of it being consumed for intended impact. Bulleted points and highlighted text usually make a difference. Using proper tag hierarchy when tagging headlines H1 to H6 helps maintain a well-structured article.

  1. Invest in visuals

Human beings respond better to visuals. Adding images in a blog post goes a long way in visual communication and retaining the reader. Promoting the content across various social media channels while pinning images to a Pinterest account increases the number of avenues for the traffic to flow in.

  1. Leverage social media

Social media is an indispensable tool when it comes to expanding the reach and promoting the shareability of content. Articles must be posted on social media sites with engaging descriptions and calls-to-action. Needless to say that each blog must have share buttons to promote the content. Tools like Twitter Cards for Twitter or Open Graph for Facebook can help improve click-through rates.

  1. Include plenty of links

Link building is an important ranking factor for SEO. Google search engines are inclined towards keywords and keyword phrases that include a clickable link. Use hyperlinks to related articles and products offered by the client, or use links to other industry references. Including links at the beginning or end of the article and closing with a call-to-action that links to the client’s contact page are an effective SEO strategy.

  1. Monitor activity

Results must be measured to determine the effectiveness of the SEO content strategy. Google Analytics allows the tracking of page views and the average time spent on a page. Measure the bounce rate and time on site to understand how users are interacting with the website after landing on the content. A drop in these two factors may indicate the brand needs better content. The number of social interactions such as shares and likes also highlight the virality of the post. These tools and activities can help determine the success and failure of certain content and help adjust the strategy.

search engine optimization

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Tips to Choose the Right SEO company in Buffalo NY

Choose the right SEO agency

Amid thousands of SEO agencies in the market today, businesses are spoilt for choice and confused by it as well. Choosing the right SEO company can be the difference between a flourishing or a failing business today. Not only is it important to choose the right SEO company, but it is also imperative that businesses choose an SEO company that is right for them. Graphic Lux, a WordPress design expert, shares tips to choose the right SEO company.

1. Define SEO goals

Before setting out to hire an SEO company, a business should know what it hopes to achieve with SEO. Is the business seeking a sales boost by ranking for certain keywords? Are there concerns regarding the website’s bounce rate? Is the business aiming to increase its conversion rate? Is there a need to build a social media following, create sponsored content, or use other services that go beyond SEO? Knowing which area of online presence needs to be addressed makes SEO decisions much easier. Undergoing a digital marketing analysis by an SEO agency may help identify the area to focus upon.

2. Ethical practices

Researching SEO and understanding how it works helps companies differentiate between ethical and Black Hat SEO practices. Black Hat SEO is a term for unethical optimization practices that generate traffic swiftly and also get a company banned online as swiftly. Shortcuts like buying links, keyword stuffing, and cloaking violate search engine rules and can impact the rankings of a website. A good SEO requires a deep understanding of how search engines work, attention to detail, and constant modifications since Google’s algorithms change almost weekly.

3. Check out reviews

The most honest and unbiased opinion about a company can only originate from reviews. Businesses can check out the testimonials and reviews about an agency online. Sites such as Google, Yelp, and Glassdoor may prove helpful. There are a lot of lists out there but it makes better sense to ask for reference within one’s professional network. Businesses can also request case studies from the agency by calling them up or submitting a form online. A reputable agency can also provide a reference.

 4. Define the KPIs to chart progress

As the goals get defined and options are narrowed down, businesses must ensure that the SEO company they choose to work with has a clearly defined method of working and charting the progress.

Identifying the key performance indicators or KPIs is imperative. The SEO firm must understand and identify the metrics that are important for a business and translate that information into digestible data. Some of the important KPIs to consider may be based on the Organic sessions, Conversion rate, Keyword rankings, Google crawling mistakes, and Page load time.

 5. Effective communication 

Since it takes time and patience to build organic website traffic, businesses need to have a foundation of trust and strong communication with their SEO company. An SEO team that communicates effectively is indispensable for a constructive working relationship. An SEO specialist team must communicate the progress made in terms of the KPIs by analyzing the data and constantly working to improve the effectiveness of the SEO processes.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 Tips to choose the Right SEO Company

For more information, email info@graphiclux.com or call at (716) 712-4589.

The Role of Search Engine Optimization in Website Design: Tips and tricks

Graphic Lux is a dedicated team of web professionals offering specialized web development services, including WordPress development, website maintenance, SEO content creation, brand building, web hosting, and more. They understand the importance of building an effective web presence to promote healthy business traffic. Web design and SEO professionals tailor every project to maximize customer interaction and satisfaction.

Below, Graphic Lux discusses how web design and search engine optimization work together to create success. Keep reading for the low-down on surprising ways SEO appears throughout quality web design and some tips and tricks used by experts in the field.

The Role of Search Engine Optimization in Website Design: Tips and Tricks

Tip #1: Good Overall Design

When most people think about search engine optimization (SEO) for websites, keywords and page content come to mind. While it’s true that much of the work for SEO happens during content creation, SEO also plays a vital role in how that content is displayed.

A well-designed, high-ranking website offers its users pages that are free of clutter and to-the-point. Each page within the website needs to have a clear and easily located purpose. Any necessary interactive elements should be placed and designed in such a way as to be discreet but inviting.

Website development experts have the benefit of knowing what drives quality user interaction on a website. These professionals create eye-catching, clear user interfaces to generate positive visitor experiences, build a successful brand reputation, and improve search engine rankings.

Tip #2: Target the Right Audience

Perhaps one of the most critical components of establishing a high-quality, effective web presence is understanding the needs and desires of the target audience. Successful companies and brands know exactly what their customers look for in a product or service and seek to improve to meet those expectations more effectively.

With so many unique people in the world, it can be a challenge to have a focused perspective on what a customer base needs. Web SEO professionals study consumer habits, web traffic, and other patterns to get a more accurate picture of what people experience and search for.

These experts build web pages and create content that puts the consumer’s needs first and upfront, reducing the number of steps between the customer and the end goal of the interaction.

Tip #3: Keywords, Keywords, Keywords

Keywords are a natural byproduct of having a clear understanding of the target audience or consumer base. Knowing the goals, needs, and wants of website visitors helps web developers single out best-use keywords. Keywords function as a critical part of SEO web design.

SEO content creators use keywords in nearly every web page element or piece of content, including meta descriptions, anchor text, title tags, and more.  Well-placed, tastefully-used keywords help search engines rank a web page’s relevance and usefulness for individual searches. What’s more, keywords help visitors know they’re in the right places for the products or services they need.

Web development and SEO professionals create high-quality, readable SEO content to improve any business page’s ranking. For SEO content to be effective, it must be informative, concise, and well-written.

For more information about SEO and web development, reach out to Graphic Lux today at (716) 712-4589 or follow them on Facebook for more helpful tips

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Specific SEO Keywords

Types of SEO keywords explained

In the digital era, what sets a business apart from its competitors? The right SEO keywords. Graphic Lux, an SEO services company in Buffalo NY, dives into the various types of SEO keywords that businesses must be aware of as they aim to appear in their potential customer’s searches.

SEO keywords are the words or phrases that people utilize to search for information, products, or services of their interest online. They are the building blocks of search engine optimization. These words or phrases are also used by internet search engines to rank and sort content on the internet.

Businesses must choose keywords for SEO beginning with strategic keyword research. This requires an analysis of the volume of monthly searches and the competitiveness of the businesses’ potential target keywords in terms of search and paid difficulties.

The types of keywords discussed below vary in terms of word length, search volume traffic, and search or paid difficulties. They are defined by the number of words they contain and their role in the web page content. Moreover, they are also shaped by the various stages in the consumer’s purchase journey including Buyer Awareness and Discovery, Consideration, Conversion and Purchase, and Re-engagement.

General Types Of Keywords

1. Short-Tail Keywords

Head keywords or generic keywords usually cover broad search terms that normally attract high volumes of search traffic. With their length of only one to two words, these keywords are high in competitiveness in search ranking.

2. Mid-Tail Keywords

Commonly consisting of two to three words that offer a better description of what the user searches, mid-tail keywords often shift from having a high traffic volume and more competition to having low traffic volume and less competition.

3. Long-Tail Keywords

Long-tail keywords are the most descriptive and target-specific keywords with four or more words. With typically a low traffic volume and lesser competition compared to the first two types of SEO keywords in SEO, long-tail keywords enable better ranking and easier conversion.

Must-have keywords 

1. Primary Keywords

The main topic or idea on a web page content becomes the primary keyword. Every single page on a website must have a single primary keyword to target. For instance, laptops.

However, stuffing the keyword is not advised for the search engines, especially Google, will most likely penalize the web page for it. Consult an SEO expert to identify the right primary keyword for each web page.

2. LSI Keywords (Latent Semantic Indexing)

These are related keywords that search engine systems view as semantically related to primary keywords. These are various sets of words surrounding a topic that consumers type in search engines.

Essentially, a web page must have a single primary keyword and at least three or more LSI keywords to maintain a variety in target keywords, avoid keyword stuffing and cover a wide range of search terms used for a particular topic.

Industry & Business Specific SEO Keywords 

These keywords are targeted specifically to the industry, its target customers, or the market.

 1. Market Segment Keywords

These are keywords that are related to general industries, brands, or products. Customers usually use a broader terminology for their product research, which is also the first stage of their purchase journey.

2. Customer-Defining Keywords

These keywords are used by a subset of the audience or customers to define a very specific need and user. For instance, laptops for professional graphic designers.

 3. Branded Keywords

Branded keywords, as the name suggests, are specific to a specific brand that a customer is searching for. It may include a brand’s name along with specific product descriptions, or a product name, or a product type.

 4. Product Keywords

These keywords are typically used by e-commerce retail stores of products from different manufacturers in a particular niche. These are search terms that specifically seek certain products and services of a company. For instance, MacBook Pro laptop specs.

 5. Competitor Keywords

Researching the keywords being used by competition is a good practice that ensures that a brand can target similar buyer interests and potential customers who are yet to become aware of the brand or its website. Being aware of a competitor’s top products and keywords can help a brand understand the target audience’s needs and generate fresh ideas for SEO strategy.

 6. Geo-Targeted Keywords

These types of keywords target a specific country, state, city, or neighborhood. They are essential for local businesses looking to reach users in their local area. Moreover, these keywords are typed by users who are looking for physical stores or service locations near them. For example, Microsoft laptop shops in Buffalo, NY.

 Buyer Intent Keywords

Buyer intent terms show the searcher’s intent to buy or purchase a product or service. These can be used across the customer purchase cycle and may not mean a purchase right away. These keywords are very important in SEO as they help identify the stage of the purchase journey that a customer is currently in, also called a funnel.

 1. Informational keywords

These keywords are used in a buyer’s awareness stage of the journey. They often use informational keywords with an awareness of a problem and the intent to know or learn about a possible solution.

 2. Navigational keywords

Searchers use navigational keywords in the consideration phase of the buyer journey. They are researching different brands and visiting different websites to identify the best solution to their problem.

 3. Transactional keywords

This type of keyword is used by searchers who are in the conversion phase of their journey. The research is complete, the solution has been identified, and they are looking for the right place to purchase the product or service.

Researching the right keywords in SEO and analyzing them is a massive and ongoing task. Graphic Lux can simplify these processes for organizations with its team of SEO keyword research specialists.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Gutenberg Wordpress Release

WordPress 5.0 is about to be released with a brand new content editor named “Gutenberg”. The content editor is the tool you use when you want to change the content of your website from within the administration section of WordPress, otherwise known as the Dashboard.

This new WordPress version is a major one and will include this new content editor which is still under active development. Even if our team follows WordPress-related news on a daily basis when it comes to this new functionality, many questions remain unanswered. For instance, we don’t know exactly what changes this new version will officially contain and what solutions will be chosen in regards to the various problems reported so far by the WordPress Test Team.

As WordPress experts, we strive to be proactive and are contacting you about our strategy for this upcoming update. Our goal is to minimize the risks with regards to your website and to ensure the update remains problem-free.

When WordPress 5.0 comes out:

  • We will not update your website for a few weeks. This version will not fix security issues and may cause issues due to the new editor, we will let the braver ones install this update and report back any bugs. When a minor update will be released by the WordPress team, we will wait until our team determines this version to be stable before considering any update to your website. This will also provide more time to theme and plugin developers to adjust as required.
  • When a minor version will be considered stable, we will plan the update of your site. As each client’s site isn’t configured the same way and offers different functionality, it’s impossible to predict the impact this update will have. It is possible for us to test this new WordPress release on a separate copy of your site to make sure it’s compatible. If you’re interested in this option, please contact us now to plan accordingly.
  • Should your site experience compatibility issues with the new editor, our team will start by deactivating the new editor and reactivate the “classic editor” (which is the one you are using now). Your website will still be fully functional and our team will help you evaluate what will be needed to fix the problems encountered.

We follow the evolution of WordPress 5.0 on a daily basis and have your best interests at heart.

If you have any questions about the upcoming release of WordPress 5.0, do not hesitate to communicate with us and we will gladly assist you.

Gutenberg

There has been a lot of conversation within the WordPress community that is causing developers near and far to plan and strategize for the after-effects of the Gutenberg release. Gutenberg is a MAJOR new feature that has been in development for over a year, Gutenberg is coming with the release of WordPress 5.0 and is the largest initiative that has been merged into the core of the open-source project. Here’s some details on Gutenberg and how Graphic Lux is planning for it.

What is Gutenberg?

“Gutenberg is newly developed, block-oriented editor.  WordPress already supports a large amount of “blocks”, but doesn’t surface them very well, nor does it give them much in the way of layout options. By embracing the blocky nature of rich post content, we will surface the blocks that already exist, as well as provide more advanced layout options for each of them.

Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage. The idea combines concepts of what in WordPress today we achieve with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.” – Read more about this here.

To get an idea of what Gutenberg looks like and how it affects the way users will interact with it, we recommend watching this demonstration of the tool from December’s WordCamp US.

What does Graphic Lux think of Gutenberg?

We love WordPress because of its solid foundation that it has for all web development projects. The WordPress Core software allows us the ability to extend and customize for every website development project we have. Gutenberg is an exciting new way to create and manage content in WordPress. This new feature ships with some great core blocks and, of course, we can easily extend Gutenberg to give our clients a truly customized experience that fits their needs exactly. We are very excited about the future of WordPress including the new content experience provided by Gutenberg.  That being said, we usually like to see things like these work themselves out before we start implementing anything.

Will Gutenberg affect your WordPress website?

This is a hard question to answer because each of our clients’ websites are different in how they work and how they are built.  We do believe that 99% of our clients’ will see no issues but we do want everyone to be aware and to actively watch when WordPress 5.0 comes out to review their websites and submit a support ticket if there are any issues.

If you have a WordPress Care/Maintenance Plan with us, we can quickly roll-back any issues caused when Gutenberg is launched by pushing out your site’s latest nightly backup. This will put your site back to the way it was until work can be done to align Gutenberg’s changes with your theme. Whether you have a care/maintenance plan or not, we’re here to help if Gutenberg affects how your site looks or works. Let us know by submitting a support ticket, and we’ll have a repair estimate ready for you right away. Big changes to software platforms like WordPress can sometimes seem a little bit daunting, but here at Graphic Lux, we’re excited and ready to help make this a smooth, positive transition.