WordPress SEO

WordPress is the simplest, most popular way to create a website. WordPress is an open-source content management system (CMS) helping its users create and share content without having knowledge of coding. It powers over 43.3% of all websites on the Internet. 

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.  

WordPress SEO boosts your organic traffic, increasing the authority of your WordPress site on search engines and bringing you more visitors and customers. SEO for WordPress begins with the development of the site and then enables the search engines to index your site. 

WordPress SEO Mistakes to Avoid: 

Using Poorly-Coded Themes

Whether you use a custom-built theme, purchase one from a vendor, or download a free theme from WordPress, evaluating the components is key to ensuring you start off correctly. It is critical to validate HTML  in order to avoid rendering issues that affect your users and search engines. Monitor HTTP requests, particularly when using a theme that incorporates a lot of scripts, images, fonts, and other file types, which hurt your load times. 

Installing Excessive Plugins

Beware of plugins that are poorly coded because they slow down the load speed and introduce HTML errors to your website.  These plugins load scripts, CSS files, images, and fonts, which further degrade speed, creating a frustrating user experience.

Not Optimizing Media

Images on the website should be optimized to improve loading speed for desktop and mobile devices. Some themes will automatically resize uploads based on a set of dimension pairs in order to eliminate this issue.

Omitting an XML Sitemap

Use an XML Sitemap to help search engines find and crawl all of your pages. While this is critical, it is not built into WordPress, so install a plugin. You can use the Yoast SEO plugin for this because it incorporates several other needed features. There are a number of plugins that will dynamically create your XML sitemap each time you add, modify, or delete pages, posts, and media.

Not Updating Themes, Plugin, and WordPress

There are a surprising number of WordPress websites with outdated themes, plugins, and WordPress core software. Updates patch performance, design, usability issues, and security holes that allow hackers to access your website. 

No Schema

Schema communicates to search engines what your content is about and how the entities within your content relate to each other.  There are several scheme plugins available that can configure schema markup for your pages. 

No Google Analytics or Tracking Method

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It measures the performance of your website and pinpoints issues that are hurting your SEO. Alternatives to Google Analytics include Piwik, OWA, and others.

No Website Verifications 

Verify the website with Google and Bing webmaster tools. Verification is the process of proving that you legitimately own the site you are claiming. Once you are verified as the owner of a site, you may access its private Google Search data, and make adjustments to how Google Search crawls the site.

Not Indexing or Following

Tell the robot.txt to index and follow your website so it will appear in the search engine results. 

Failure to Redirect From Old Content to New 

If you have an existing site and are building a new site, redirect the URLs from the old content to the new content. 

Not sure what to do with your WordPress SEO, contact us for a free consultation.

Buffalo, NY's Best SEO - Search Engine Optimization

Migrating from Google Analytics UA/GA3 to GA4 is necessary if you want to continue using Google Analytics.

Google Analytics as we know it (UA or Google Analytics 3) will be shutting down on July 1, 2023 which means that after this date, any website that wants to continue to use Google Analytics needs to migrate to Google Analytics 4 (GA4) before that date. In fact, we strongly recommend that you migrate well before that date so you can check your current data against the new GA4 data to make sure that your new setup is reporting accurately.

Google Universal Analytics to GA4 Migration Services

We provide UA to GA4 migration services for non- e-Commerce & e-Commerce websites. We offer two types of migrations:

Basic migration. This service is for businesses who need to create and/or implement a new GA4 setup and who do not have Google Ads or Facebook Ads integrations present. This migration includes the following steps and is a one time-cost of $199.

  1. Creation of property in GA account – creating data streams etc.
  2. Configuration of the property – any filters, enhancements etc.
  3. Installing the GA4 tag in GTM
  4. Migrating over existing goals
  5. Connecting the new property to Google Search Console
  6. Debug and validation 24 hours later

Advanced migration: Our advanced migration includes everything in the Basic Migration and adds integration of your Google Ads and other advertising accounts. account and testing to make sure you are receiving campaign data. Any e-Commerce website would need an Advanced migration. We would need to do an audit of what you are currently using in UA/GA3 then provide you with an estimate as these tend to be custom for each website.

If you are not a current Graphic Lux client, there is an additional $50 fee for the time we will need to coordinate with you in order to get access to and proper permissions for your Google Analytics account.

4 types of SEO

The 4 types of SEO 

Search engine optimization (SEO) is one of the most effective digital marketing tactics to improve the Google ranking of a brand website. Graphic Lux shares the various types of SEO that business owners must be aware of as they venture into SEO marketing.

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

1. On-Page SEO

On-page SEO tactics or on-site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. Besides publishing relevant, high-quality content, on-page SEO includes optimizing headlines, keywords, HTML tags (title, meta, and header), and images. Some important practices in on-page SEO include researching keywords including terms and phrases that have high relevance and search volume; optimizing metadata such as meta titles and descriptions; and performing internal linking which involves linking targeted keywords to high-authority pages.

Google’s EAT framework will rank content that has established expertise, authoritativeness, and trustworthiness. On-page SEO helps search engines like Google to understand the content on a site and display relevant results on the top of SERPs.

2. Off-Page SEO

Off-page SEO tactics that take place outside a website. Off-page SEO focuses on creating exposure and trust for a brand to increase website traffic and increase conversion rates. Although link building is considered to be the main off-page tactic, tactics such as content marketing, social media, appearing on podcasts, landing reviews, and building local citations are also important.

Link building is the practice of getting other reputable websites to link back to the brand site in question. Some great practices in link-building tactics include collaborating with relevant industry websites to publish the articles and guest blogging for reputable websites that are considered industry experts. In both cases, the website will link back to the brand website, boosting its credibility. Notably, this link building must be done at a gradual pace, especially if it is a young website because Google analyses not only the quality but also the speed at which a backlink profile is created.

Moreover, make sure that the backlinks are “dofollow” links, which are a descriptor of links describing that search engines crawl them and count them as votes of quality.

3. Technical SEO

Technical SEO tactics refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Some of the main pillars of technical SEO are making a website faster, easier to crawl, and understandable for search engines. Besides a faster load speed, a website must be secure and mobile-friendly with a concise site structure that is easy to navigate.

4. Local SEO

Local SEO tactics optimize a website for a specific local area. It’s all about increasing a brand’s online presence in its community and promoting its products or services to local customers. It is highly targeted SEO.

By creating a Google My Business profile, brands ensure that their local business shows up on the SERPs. The search engine looks at proximity, relevance, and prominence based on the user’s search query.

To optimize Google My Business, local businesses should create and verify a Google My Business page, use Google Posts within their account, encourage customers to share reviews online, and respond authentically to reviews, specifying the location.

SEO Tactics

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

WordPress Website Development

Best practices for an effective WordPress website development

One of the most popular CMS and website builders of all time, WordPress accounts for 26 percent of all sites on the web. To improve a website’s visibility, impact, functionality, and mobile readiness, businesses can follow certain best practices while building a new WordPress site. Graphic Lux shares some researched tips for website development on WordPress.

 1. Choose a Simple, Compelling Color Palette

Incorporating brand colors into the website design and theme is imperative. A great color palette sets the tone for the visitors, gives more impact to the website, and highlights the most important parts of the business online.

Too many colors on a website are discouraged. Instead, use a limited color palette that has two main colors such as black or dark gray on white background for readable text with call-out sections with a dark accent background and light text.

2. Uncluttered Clean White Space Design

A great website design uses white space intelligently. Too much information in a small amount of space makes it visually crowded making it unreadable. Whereas too much white space can make a design seem disorganized.

Designers must highlight the most important images, videos, and headlines with white space. Call-to-action buttons must also be highlighted by the white space around them.

 3. Custom Fonts and Typography

Using readable sans serif fonts like Helvetica is great but custom typography can help a brand’s voice substantially. On WordPress, there are a variety of font plugins that allow a selection of custom fonts that suit a brand.

Before choosing any font, it is important to consider its readability on desktop and mobile, as well as how it looks when customized when using italics or bold. The font must also stand out on a colored background or image.

4. Get Higher Quality Images

The latest and the highest quality photos that resonate with the brand’s tone must be chosen for the website. Stock images that have been around on the internet too long must be avoided.

Photos with unique people and settings that complement the content and communicate the brand image accurately with just a glance are ideal. If the organization has its own visually interesting and quality images, it will elevate the quality of the site by leaps and bounds.

5. Check the Readable Permalinks

A permalink is the web address used to link to the content. The URL to each post should be permanent and never change — hence the name permalink. Permalinks are set up under “Settings” in the WordPress dashboard. The standard WordPress URL format is yourdomain.com/p=123 should be changed to “post name” so that it appears as yourdomain.com/your-post-name. This assists with SEO and link structures.

A custom permalink strategy can be defined by a professional website design service such as Graphic Lux to help customize this important feature.

 6. Pick the Right Plugins 

Most WordPress themes come with many plugins that can drag down a site’s loading time and mobile experience besides interfering with one another and causing errors.

Most of the plugins are essential to build the website and organize different elements while others are for security, SEO, image optimization, and navigation. Any redundant plugins must be uninstalled and all relevant plugins must be constantly researched and updated. This constant tussle with plugins can sometimes be overwhelming.

Businesses can take support from WordPress website design specialists such as Graphic Lux to manage the complete process smoothly.

 7. Conduct User Experience Tests

Regularly monitor for the friction points that hamper the customer’s journey on the WordPress site. Every website has a navigational path. For example, customers are unlikely to fill in a form on mobile that requires multiple entries and takes forever to fill in unless they get something of immediate value to them in return.

Navigate to the website from desktop and mobile separately to identify the flaws such as page and image loading time, CTA button activity, and transaction or sign-up time for something. A user-friendly process is crucial for website efficacy.

Moreover, all the important content such as CTA and product must feature “above the fold”.

8. Smooth, Mobile-Friendly Navigation

A traditional navigation menu across the top includes links to “About Us,” “Products,” “Contact,” and more. Sometimes, there are sub-navigation menus that break out when the cursor hovers over each link. Although simple and clean navigation is ideal some businesses need a lot of navigational content. The best practice is to have structured and easily visible navigational content on desktop and mobile. The navigational menu should send the client in the right direction, it should load quickly and must work efficiently on mobile.

 9. Update the Site in Test Environments First

The security of a website is crucial and can be maintained by regular updates. WordPress offers security updates every month, but an incompatible plugin can make things insecure. The best practice is to update WordPress in a secure test environment and then check the site’s functionality before updating the live site. This ensures that if anything goes wrong, it is under control.

10. Become familiar with the Gutenberg Editor

Gutenberg, alternatively known as the “WordPress block editor” is the WordPress content editor introduced in WordPress 5.0, released on December 6, 2018. It has some special features for formatting and content blocks. With Gutenberg, every element in the content is a block, which allows for easy manipulation of content. Each paragraph is a block, each image is a block, each button is a block with its own formatting options, styles, and design options.

Businesses that are looking to improve their WordPress website or planning on creating new websites can reach out to the WordPress website design specialists at Graphic Lux for a smooth and effective website building experience.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Higher Google Rankings

How to get higher Google ranking?

Success in the digital world is heavily dependent on Search engine optimization (SEO). Irrespective of the kind of business, the ranking of a website in search engines such as Google is something a business owner must consider seriously. An effective SEO strategy is indispensable for online visibility, attracting new clients, growing a business, and boosting profits. Graphic Lux shares tips to achieve higher Google ranking.

1. High-quality, SEO-optimized content

High-quality content is the key to SEO success. With the introduction of Google’s EAT criteria: expertise, authoritativeness, and trustworthiness in 2018, the yardstick for content quality is sky-high. To attract search engines, businesses need to populate their website with quality content that is original and error-free.

Content should be in shorter chunks, keyword-rich, mobile-optimized, written to address the specific needs of the target audience, and should include relevant links to additional internal and external content.

2. On-Page SEO

High-quality content also needs to be optimized for search engines. Here’s how businesses can manage that:

  • Choose one primary keyword for the page and three to four related keywords.
  • Include the primary keyword in the URL.
  • The primary keyword must be included in the title tag, meta description, and H1.
  • Content should be high-quality and written according to eighth-grade reading level.
  • Create a content structure to make it easily scannable such as bullets and H1 headings.
  • Include at least one image to make the content attractive.
  • Insert links to high-quality sites with good Google rankings in the content.

3. Use Backlinks

Backlinks are links from other sites leading to the clients’ site. This is one of the most heavily weighted Google ranking factors. When a site is consistently referred to by other quality websites, Google recognizes that it’s trusted. Incoming links to a website content from high-authority domains establish a site’s authority, bring in traffic, and improve the search ranking.

4. Security

Digital security is indispensable. Great content won’t matter if the platform is not accessible and secure. High-quality backlinks cannot be generated on a website that is not viewed as trustworthy. To ensure website security, use HTTPS encryption and acquire an SSL certificate of the site. A secure connection between the platform and the end-users offers protection to the users.

5. Improve page speed

Top-positioned Google sites average a load time of fewer than 3 seconds. For e-commerce websites, 2 seconds is the acceptable threshold. According to Google Search Central, Google aims for less than a half-second. And with the latest Page Experience Update in June 2021, it is imperative to work on improving page speed. This update is intended to bring a better experience to users by prioritizing pages that offer a quality page performance — i.e. fast load times, and a non-shifting, stable page.

To speed up a website, business owners can minimize HTTP requests, minify and combine files, and use asynchronous loading for JavaScript and CSS files.

6. User engagement

Beyond quality and SEO-optimized content, there is one more crucial criterion for SEO success – engaging content. Google uses the artificial intelligence tool called RankBrain to assess user engagement. This tool looks at elements like click-through rate (how many people click when presented with a search engine result) and dwell time (how much time people spend on a site).

For better user engagement, use a clear site architecture that makes navigation simple. High-quality web design, engaging images, and captivating infographics also keep the visitors engaged.

7. Mobile-SEO

Mobile SEO is the process of optimizing a website to ensure that the site looks great and functions properly on mobile devices. This provides a positive site experience to users since it looks great on any device, regardless of the screen size. A website that is not mobile-friendly can hurt both the SEO and the audience’s perception of a business. In fact, 52% of users are less likely to engage with a company again due to a bad mobile experience.

The majority of all web traffic worldwide is now generated by mobile phones. Recognizing the importance of on-the-go web browsing, Google has explicitly stated that mobile-friendliness is a SERP factor.

8. Crawlability 

Crawlability ensures that search engines can discover a site amidst billions of live web pages. “Googlebot” is constantly crawling the web, looking for and indexing pages. Some of the most common reasons Googlebot misses sites is that the site is newly launched, the site’s design makes it difficult to crawl effectively, or the website policy blocks Googlebot from crawling.

The IT team should allow Googlebot to access any CSS, JavaScript, and image files used on the website. Google Search Console helps monitor and maintain a site in Google. It’s a place for submitting the sitemap, and it shows the web crawlers’ coverage of the site.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 How to get higher Google Rankings?

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Eight tips to write effective SEO Content

Eight tips to write effective SEO content

Content is king but search engine optimization (SEO) is the kingmaker. As the consumers become overwhelmed by endless content online, SEO and content need to work in tandem for successful results. Content needs to be relevant and fresh while SEO needs to acquire better page rankings to be able to make an impact. Graphic Lux, an SEO expert, shares some tips on effective SEO content writing.

  1. Know the target audience

Without understanding the needs of the target audience, writing content is futile. Writing content that is of interest to the target audience is important. All content doesn’t need to focus on the product or service on offer but can include industry-related topics that assert the company as an authority. Content that is SEO-friendly and relevant to the audience is the first step towards a successful content writing strategy.

  1. Create powerful headlines

An intriguing and precise headline is more likely to hook a reader. Including rich keywords in a headline are crucial for impact. Moreover, writing interesting meta descriptions that elaborate on the topic can prove to be very beneficial. The title of the article and meta descriptions need extra attention as they are the ones that show up in search results.

  1. Use relevant keyword phrases

The keyword phrases that people type into search engines when seeking information are the ones that must be inserted in the content. This makes the content searchable, raising the traffic on the concerned site. These keywords must be used in headlines as well as the main content to inform the search engine and the reader about the post topic. However, keyword stuffing can backfire by irking the readers or leading to penalties by search engines. Keywords must be used naturally, without force-fitting. Certain SEO tools like Semrush can be used to acquire keyword data.

  1. Structure the content

No one wants to read a blob of text that is unstructured and lengthy. In an age of short attention span, readers want their information quick and simple. Breaking the content into short, digestible chunks of information heightens the likelihood of it being consumed for intended impact. Bulleted points and highlighted text usually make a difference. Using proper tag hierarchy when tagging headlines H1 to H6 helps maintain a well-structured article.

  1. Invest in visuals

Human beings respond better to visuals. Adding images in a blog post goes a long way in visual communication and retaining the reader. Promoting the content across various social media channels while pinning images to a Pinterest account increases the number of avenues for the traffic to flow in.

  1. Leverage social media

Social media is an indispensable tool when it comes to expanding the reach and promoting the shareability of content. Articles must be posted on social media sites with engaging descriptions and calls-to-action. Needless to say that each blog must have share buttons to promote the content. Tools like Twitter Cards for Twitter or Open Graph for Facebook can help improve click-through rates.

  1. Include plenty of links

Link building is an important ranking factor for SEO. Google search engines are inclined towards keywords and keyword phrases that include a clickable link. Use hyperlinks to related articles and products offered by the client, or use links to other industry references. Including links at the beginning or end of the article and closing with a call-to-action that links to the client’s contact page are an effective SEO strategy.

  1. Monitor activity

Results must be measured to determine the effectiveness of the SEO content strategy. Google Analytics allows the tracking of page views and the average time spent on a page. Measure the bounce rate and time on site to understand how users are interacting with the website after landing on the content. A drop in these two factors may indicate the brand needs better content. The number of social interactions such as shares and likes also highlight the virality of the post. These tools and activities can help determine the success and failure of certain content and help adjust the strategy.

search engine optimization

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Tips to Choose the Right SEO company in Buffalo NY

Choose the right SEO agency

Amid thousands of SEO agencies in the market today, businesses are spoilt for choice and confused by it as well. Choosing the right SEO company can be the difference between a flourishing or a failing business today. Not only is it important to choose the right SEO company, but it is also imperative that businesses choose an SEO company that is right for them. Graphic Lux, a WordPress design expert, shares tips to choose the right SEO company.

1. Define SEO goals

Before setting out to hire an SEO company, a business should know what it hopes to achieve with SEO. Is the business seeking a sales boost by ranking for certain keywords? Are there concerns regarding the website’s bounce rate? Is the business aiming to increase its conversion rate? Is there a need to build a social media following, create sponsored content, or use other services that go beyond SEO? Knowing which area of online presence needs to be addressed makes SEO decisions much easier. Undergoing a digital marketing analysis by an SEO agency may help identify the area to focus upon.

2. Ethical practices

Researching SEO and understanding how it works helps companies differentiate between ethical and Black Hat SEO practices. Black Hat SEO is a term for unethical optimization practices that generate traffic swiftly and also get a company banned online as swiftly. Shortcuts like buying links, keyword stuffing, and cloaking violate search engine rules and can impact the rankings of a website. A good SEO requires a deep understanding of how search engines work, attention to detail, and constant modifications since Google’s algorithms change almost weekly.

3. Check out reviews

The most honest and unbiased opinion about a company can only originate from reviews. Businesses can check out the testimonials and reviews about an agency online. Sites such as Google, Yelp, and Glassdoor may prove helpful. There are a lot of lists out there but it makes better sense to ask for reference within one’s professional network. Businesses can also request case studies from the agency by calling them up or submitting a form online. A reputable agency can also provide a reference.

 4. Define the KPIs to chart progress

As the goals get defined and options are narrowed down, businesses must ensure that the SEO company they choose to work with has a clearly defined method of working and charting the progress.

Identifying the key performance indicators or KPIs is imperative. The SEO firm must understand and identify the metrics that are important for a business and translate that information into digestible data. Some of the important KPIs to consider may be based on the Organic sessions, Conversion rate, Keyword rankings, Google crawling mistakes, and Page load time.

 5. Effective communication 

Since it takes time and patience to build organic website traffic, businesses need to have a foundation of trust and strong communication with their SEO company. An SEO team that communicates effectively is indispensable for a constructive working relationship. An SEO specialist team must communicate the progress made in terms of the KPIs by analyzing the data and constantly working to improve the effectiveness of the SEO processes.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
 Tips to choose the Right SEO Company

For more information, email info@graphiclux.com or call at (716) 712-4589.

The Role of Search Engine Optimization in Website Design: Tips and tricks

Graphic Lux is a dedicated team of web professionals offering specialized web development services, including WordPress development, website maintenance, SEO content creation, brand building, web hosting, and more. They understand the importance of building an effective web presence to promote healthy business traffic. Web design and SEO professionals tailor every project to maximize customer interaction and satisfaction.

Below, Graphic Lux discusses how web design and search engine optimization work together to create success. Keep reading for the low-down on surprising ways SEO appears throughout quality web design and some tips and tricks used by experts in the field.

The Role of Search Engine Optimization in Website Design: Tips and Tricks

Tip #1: Good Overall Design

When most people think about search engine optimization (SEO) for websites, keywords and page content come to mind. While it’s true that much of the work for SEO happens during content creation, SEO also plays a vital role in how that content is displayed.

A well-designed, high-ranking website offers its users pages that are free of clutter and to-the-point. Each page within the website needs to have a clear and easily located purpose. Any necessary interactive elements should be placed and designed in such a way as to be discreet but inviting.

Website development experts have the benefit of knowing what drives quality user interaction on a website. These professionals create eye-catching, clear user interfaces to generate positive visitor experiences, build a successful brand reputation, and improve search engine rankings.

Tip #2: Target the Right Audience

Perhaps one of the most critical components of establishing a high-quality, effective web presence is understanding the needs and desires of the target audience. Successful companies and brands know exactly what their customers look for in a product or service and seek to improve to meet those expectations more effectively.

With so many unique people in the world, it can be a challenge to have a focused perspective on what a customer base needs. Web SEO professionals study consumer habits, web traffic, and other patterns to get a more accurate picture of what people experience and search for.

These experts build web pages and create content that puts the consumer’s needs first and upfront, reducing the number of steps between the customer and the end goal of the interaction.

Tip #3: Keywords, Keywords, Keywords

Keywords are a natural byproduct of having a clear understanding of the target audience or consumer base. Knowing the goals, needs, and wants of website visitors helps web developers single out best-use keywords. Keywords function as a critical part of SEO web design.

SEO content creators use keywords in nearly every web page element or piece of content, including meta descriptions, anchor text, title tags, and more.  Well-placed, tastefully-used keywords help search engines rank a web page’s relevance and usefulness for individual searches. What’s more, keywords help visitors know they’re in the right places for the products or services they need.

Web development and SEO professionals create high-quality, readable SEO content to improve any business page’s ranking. For SEO content to be effective, it must be informative, concise, and well-written.

For more information about SEO and web development, reach out to Graphic Lux today at (716) 712-4589 or follow them on Facebook for more helpful tips

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

Specific SEO Keywords

Types of SEO keywords explained

In the digital era, what sets a business apart from its competitors? The right SEO keywords. Graphic Lux, an SEO services company in Buffalo NY, dives into the various types of SEO keywords that businesses must be aware of as they aim to appear in their potential customer’s searches.

SEO keywords are the words or phrases that people utilize to search for information, products, or services of their interest online. They are the building blocks of search engine optimization. These words or phrases are also used by internet search engines to rank and sort content on the internet.

Businesses must choose keywords for SEO beginning with strategic keyword research. This requires an analysis of the volume of monthly searches and the competitiveness of the businesses’ potential target keywords in terms of search and paid difficulties.

The types of keywords discussed below vary in terms of word length, search volume traffic, and search or paid difficulties. They are defined by the number of words they contain and their role in the web page content. Moreover, they are also shaped by the various stages in the consumer’s purchase journey including Buyer Awareness and Discovery, Consideration, Conversion and Purchase, and Re-engagement.

General Types Of Keywords

1. Short-Tail Keywords

Head keywords or generic keywords usually cover broad search terms that normally attract high volumes of search traffic. With their length of only one to two words, these keywords are high in competitiveness in search ranking.

2. Mid-Tail Keywords

Commonly consisting of two to three words that offer a better description of what the user searches, mid-tail keywords often shift from having a high traffic volume and more competition to having low traffic volume and less competition.

3. Long-Tail Keywords

Long-tail keywords are the most descriptive and target-specific keywords with four or more words. With typically a low traffic volume and lesser competition compared to the first two types of SEO keywords in SEO, long-tail keywords enable better ranking and easier conversion.

Must-have keywords 

1. Primary Keywords

The main topic or idea on a web page content becomes the primary keyword. Every single page on a website must have a single primary keyword to target. For instance, laptops.

However, stuffing the keyword is not advised for the search engines, especially Google, will most likely penalize the web page for it. Consult an SEO expert to identify the right primary keyword for each web page.

2. LSI Keywords (Latent Semantic Indexing)

These are related keywords that search engine systems view as semantically related to primary keywords. These are various sets of words surrounding a topic that consumers type in search engines.

Essentially, a web page must have a single primary keyword and at least three or more LSI keywords to maintain a variety in target keywords, avoid keyword stuffing and cover a wide range of search terms used for a particular topic.

Industry & Business Specific SEO Keywords 

These keywords are targeted specifically to the industry, its target customers, or the market.

 1. Market Segment Keywords

These are keywords that are related to general industries, brands, or products. Customers usually use a broader terminology for their product research, which is also the first stage of their purchase journey.

2. Customer-Defining Keywords

These keywords are used by a subset of the audience or customers to define a very specific need and user. For instance, laptops for professional graphic designers.

 3. Branded Keywords

Branded keywords, as the name suggests, are specific to a specific brand that a customer is searching for. It may include a brand’s name along with specific product descriptions, or a product name, or a product type.

 4. Product Keywords

These keywords are typically used by e-commerce retail stores of products from different manufacturers in a particular niche. These are search terms that specifically seek certain products and services of a company. For instance, MacBook Pro laptop specs.

 5. Competitor Keywords

Researching the keywords being used by competition is a good practice that ensures that a brand can target similar buyer interests and potential customers who are yet to become aware of the brand or its website. Being aware of a competitor’s top products and keywords can help a brand understand the target audience’s needs and generate fresh ideas for SEO strategy.

 6. Geo-Targeted Keywords

These types of keywords target a specific country, state, city, or neighborhood. They are essential for local businesses looking to reach users in their local area. Moreover, these keywords are typed by users who are looking for physical stores or service locations near them. For example, Microsoft laptop shops in Buffalo, NY.

 Buyer Intent Keywords

Buyer intent terms show the searcher’s intent to buy or purchase a product or service. These can be used across the customer purchase cycle and may not mean a purchase right away. These keywords are very important in SEO as they help identify the stage of the purchase journey that a customer is currently in, also called a funnel.

 1. Informational keywords

These keywords are used in a buyer’s awareness stage of the journey. They often use informational keywords with an awareness of a problem and the intent to know or learn about a possible solution.

 2. Navigational keywords

Searchers use navigational keywords in the consideration phase of the buyer journey. They are researching different brands and visiting different websites to identify the best solution to their problem.

 3. Transactional keywords

This type of keyword is used by searchers who are in the conversion phase of their journey. The research is complete, the solution has been identified, and they are looking for the right place to purchase the product or service.

Researching the right keywords in SEO and analyzing them is a massive and ongoing task. Graphic Lux can simplify these processes for organizations with its team of SEO keyword research specialists.

Why Graphic Lux?

Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:

  • WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
  • Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
  • Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
  • Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
  • Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.

For more information, email info@graphiclux.com or call at (716) 712-4589.

Contact Information:Graphic Lux

1 W Seneca St Suite 29-M18
Buffalo, NY 14203
United States

Matthew Lux
(716) 712-4589
https://graphiclux.com

SEO Divorce Law Firms Attorneys

We have entered the SEO era of the internet. To stay competitive in an increasingly global market, learning the language of SEO keeps you in the game by opening you up to the widest audience possible: anyone with the ability to Google search.

What is SEO?

“SEO” stands for “Search Engine Optimization” and refers to the process of growing and optimizing a website’s traffic from organic search results. This relies primarily on factors like content creation and readability, keywords, technical audits, and link building.

Search engines like Google rely on keywords associated with your article or blog post to bring relevant material to inquirers. This is why it is so important to find the right keywords to associate with your content—if your material isn’t relevant to someone searching for a specific topic, they’re going to move on to the next platform.

In essence, technical audits assess the overall health of your website’s SEO and uncover potential ways to improve it. This typically includes factors such as outside links within your content, hosting, page loading speed, target keywords, and more.

Link building is the process of encouraging outside platforms and websites to link to your website. The more links to a page the better it fares in search engine rankings, because links indicate to Google that your content is worth sharing.

Benefits of SEO for Divorce Lawyers in Buffalo, New York

There are several benefits of optimizing your website content for search engines. Here are six huge benefits of working with SEO:

  • Choose your clients. By carefully selecting keywords for your content, you can hand select the demographic you wish to reach. For this to be most effective, you must be very clear with who you wish to attract. Who will be looking for divorce lawyers in Buffalo, New York?
  • Optimize your platform. To keep current in the world of SEO, it behooves your firm to cultivate the best user experience possible when using your website. This includes factors like page loading speed, mobile friendliness, image compression, and more. Optimizing your platform in this way helps shuffle you to the top Google rankings for divorce attorneys in your area and brings you into the forefront of the industry with real-time interest.
  • Build your online presence. By crafting a digital footprint or dossier, you are effectively building trustworthiness with your target demographic. Think of it like a building an extensive portfolio! The more content you produce, the better.
  • Trace the efficacy of your marketing. With analytics tools, it’s possible to associate successes with your SEO outreach to keywords that bring you the best results. This makes for great marketing analysis, and even better, there are a wide array of free analytics tools available today. Google Analytics is one example.
  • Low cost of marketing. SEM, or Search Engine Marketing, is a lower-cost way of reaching your customers. If you do enough digging on SEO optimization, you will encounter the phrase “content is king.” This means that volume of quality content—versus paying for airtime, for example—yields the best results for customer outreach. The good news? The more you build your online dossier, the easier it will be for customers to find you.
  • Boost efficacy of customer outreach and connect with a wider audience.  SEM relies primarily on inbound marketing versus outbound marketing. This is beneficial because outbound marketing relies on interrupting a customer’s day with tactics like cold calls, cold emails or spam, and interruptive ads. These are seen as marketer-centric and don’t always leave the best impression on your customers. Inbound marketing, in comparison, relies on SEO, blogging, and attraction to bring your clients to you organically. These methods are considered customer-centric and tend to generate genuine interest in your services: a win-win.

Know Your Clients

If you are relying on SEO to bring in most of your clients versus other forms of advertising (or word of mouth), producing plenty of content should be the main strategy for your SEM. Invest in customer analytics and get to know the folks who arrive at your firm. Looking at factors like geographical data, time of day the content was accessed, how long the average user was on your website, etc, gives you crucial information about when to post, how to write, and how to format your website for maximum user-friendliness.

A basic first step into consumer analytics would be keyword research. This is the process of discovering what folks typed into Google in order to arrive at your website. Keyword research allows you to come up with stronger keywords to call in your new clientele.

One great resource for keyword research is Answer the Public. One could type “divorce lawyer” into their search bar, for example, and would be met with a map of commonly searched phrases which connected readers to divorce lawyer content. Best of all? This website offers users two free searches a day with the option to upgrade to their premium model.

Beyond SEO for Divorce Law Firms

SEO-based marketing is a low cost, user-friendly approach to connecting with your audience; however, rising to the top of search engine optimization for divorce lawyers in Buffalo, New York is just part of the battle. In addition to keyword optimization, it’s important to make your tone palatable to your target demographic and your content well-formatted and easy to read. Putting your readers at ease makes them more likely to stay curious about your services and to poke around your website!

While it’s not a bad idea to cast a wide net with your keywords, remember to list any qualifications or specialties that might set your firm apart from the others. Writing to your strengths this way will make you sound like an authority online as well as in the court room. This may prove to be the difference between an inbound lead and a lifelong client!

Low-Cost SEO Optimization Tools

Because cultivating your SEO rankings requires maintenance like customer research and content production, it is often beneficial to employ the use of SEO optimization software. This takes the guesswork out of your SEM strategy and gives you the confidence to know you’ve produced the best possible content.

Here are a few examples of free or low-cost SEO optimization tools:

Choosing a writing editor that optimizes your content as you go helps you to become a more capable content producer. With a litany of different tools and platforms available to do just that, it really is as simple as setting your budget.

Next Steps

Now that you know some SEO basics, it’s time to get started! Whether you want to dive right in by searching for keywords or begin by optimizing your platform, here are a few first steps to get you headed in the right direction:

  • Analyze your website speed. Let’s face it: if your website takes forever to load, a user could easily lose interest. Keeping your website trim and up to speed boosts your chances of keeping your readers’ attention. Here are some tools to help with this:
      1. Google’s Lighthouse, for website performance, SEO, reader accessibility, and more. This tool can be run as an extention of your Google Chrome browser.
      2. Optimizilla, for image compressing. This free resource converts large JPEG and PNG images to the smallest possible size without sacrificing quality.
  • Make your website mobile-friendly. Even if your website looks amazing from a desktop, it’s important to have a mobile version of comparable quality in order to put your best foot forward at all times. Here is a resource on how to make your WordPress mobile-ready.
  • Create regular content. There really is no substitute for volume of content. Whether you want to hire a freelance writer or use software services designed to help you produce SEO-ranking content, it’s beneficial to have posts queued in your schedule and lined up to post. Posting regularly helps to establish your credibility in addition to wrangling a higher volume of readers. Don’t forget to publish internal links!

Don’t have the time or expertise?

Graphic Lux can get you to the top of Google search rankings/results when it comes to people searching for divorce law firms. We have a search engine optimization team ready to start making your return on investment. Click the button below to schedule an appointment to review your SEO needs. We look forward to hearing from you.

Conclusion

In the wide world of internet content, you need SEO knowledge to throw your hat in the ring. Climbing your way to the top google rankings for divorce law firms in Buffalo requires customer analytics, constant content output, and a little bit of optimization software to keep you competitive.

Whether you are interested in building your online brand or making new lifelong clients, creating a streamlined user process helps to set your platform apart in a sea of white noise. By taking a few simple steps, such as compressing your photo files or creating a mobile version of your website, you can increase your engagement with your viewers and make the lasting impression that you want.

This is the magic of SEO: harnessing the crowd-sourced power of Google.