Types of SEO keywords explained
In the digital era, what sets a business apart from its competitors? The right SEO keywords. Graphic Lux, an SEO services company in Buffalo NY, dives into the various types of SEO keywords that businesses must be aware of as they aim to appear in their potential customer’s searches.
SEO keywords are the words or phrases that people utilize to search for information, products, or services of their interest online. They are the building blocks of search engine optimization. These words or phrases are also used by internet search engines to rank and sort content on the internet.
Businesses must choose keywords for SEO beginning with strategic keyword research. This requires an analysis of the volume of monthly searches and the competitiveness of the businesses’ potential target keywords in terms of search and paid difficulties.
The types of keywords discussed below vary in terms of word length, search volume traffic, and search or paid difficulties. They are defined by the number of words they contain and their role in the web page content. Moreover, they are also shaped by the various stages in the consumer’s purchase journey including Buyer Awareness and Discovery, Consideration, Conversion and Purchase, and Re-engagement.
General Types Of Keywords
1. Short-Tail Keywords
Head keywords or generic keywords usually cover broad search terms that normally attract high volumes of search traffic. With their length of only one to two words, these keywords are high in competitiveness in search ranking.
2. Mid-Tail Keywords
Commonly consisting of two to three words that offer a better description of what the user searches, mid-tail keywords often shift from having a high traffic volume and more competition to having low traffic volume and less competition.
3. Long-Tail Keywords
Long-tail keywords are the most descriptive and target-specific keywords with four or more words. With typically a low traffic volume and lesser competition compared to the first two types of SEO keywords in SEO, long-tail keywords enable better ranking and easier conversion.
1. Primary Keywords
The main topic or idea on a web page content becomes the primary keyword. Every single page on a website must have a single primary keyword to target. For instance, laptops.
However, stuffing the keyword is not advised for the search engines, especially Google, will most likely penalize the web page for it. Consult an SEO expert to identify the right primary keyword for each web page.
2. LSI Keywords (Latent Semantic Indexing)
These are related keywords that search engine systems view as semantically related to primary keywords. These are various sets of words surrounding a topic that consumers type in search engines.
Essentially, a web page must have a single primary keyword and at least three or more LSI keywords to maintain a variety in target keywords, avoid keyword stuffing and cover a wide range of search terms used for a particular topic.
Industry & Business Specific SEO Keywords
These keywords are targeted specifically to the industry, its target customers, or the market.
1. Market Segment Keywords
These are keywords that are related to general industries, brands, or products. Customers usually use a broader terminology for their product research, which is also the first stage of their purchase journey.
2. Customer-Defining Keywords
These keywords are used by a subset of the audience or customers to define a very specific need and user. For instance, laptops for professional graphic designers.
3. Branded Keywords
Branded keywords, as the name suggests, are specific to a specific brand that a customer is searching for. It may include a brand’s name along with specific product descriptions, or a product name, or a product type.
4. Product Keywords
These keywords are typically used by e-commerce retail stores of products from different manufacturers in a particular niche. These are search terms that specifically seek certain products and services of a company. For instance, MacBook Pro laptop specs.
5. Competitor Keywords
Researching the keywords being used by competition is a good practice that ensures that a brand can target similar buyer interests and potential customers who are yet to become aware of the brand or its website. Being aware of a competitor’s top products and keywords can help a brand understand the target audience’s needs and generate fresh ideas for SEO strategy.
6. Geo-Targeted Keywords
These types of keywords target a specific country, state, city, or neighborhood. They are essential for local businesses looking to reach users in their local area. Moreover, these keywords are typed by users who are looking for physical stores or service locations near them. For example, Microsoft laptop shops in Buffalo, NY.
Buyer Intent Keywords
Buyer intent terms show the searcher’s intent to buy or purchase a product or service. These can be used across the customer purchase cycle and may not mean a purchase right away. These keywords are very important in SEO as they help identify the stage of the purchase journey that a customer is currently in, also called a funnel.
1. Informational keywords
These keywords are used in a buyer’s awareness stage of the journey. They often use informational keywords with an awareness of a problem and the intent to know or learn about a possible solution.
2. Navigational keywords
Searchers use navigational keywords in the consideration phase of the buyer journey. They are researching different brands and visiting different websites to identify the best solution to their problem.
3. Transactional keywords
This type of keyword is used by searchers who are in the conversion phase of their journey. The research is complete, the solution has been identified, and they are looking for the right place to purchase the product or service.
Researching the right keywords in SEO and analyzing them is a massive and ongoing task. Graphic Lux can simplify these processes for organizations with its team of SEO keyword research specialists.
Why Graphic Lux?
Graphic Lux offers an array of digital services to clients across Buffalo, NY. It is a one-stop-shop for a business’ digital needs:
- WordPress Website design, consultation, maintenance, and SEO: Graphic Lux specializes in WordPress website design and has over 12 years of experience. It can help build a WordPress custom theme from scratch or take a pre-existing theme and customize it as per client needs. The team also keeps the site running smoothly, without any downtime.
- Hosting: The team offers the assurance that a website will be online and available for customers and visitors with all its data intact.
- Brand building: The team can help create a strong brand identity for the client by optimizing the content using visual devices.
- Dedicated support: With years of experience and unrivaled expertise the Graphic Lux support team will understand the client’s concerns and goals to give them peace of mind.
- Responsive web design: Graphic Lux is on the cutting edge of designing and delivering responsive web and mobile apps. Its solutions decrease time to market and reduce maintenance costs.
For more information, email firstname.lastname@example.org or call at (716) 712-4589.