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Strong Brand Identity
- Reveals your unique value proposition and develops a competitive advantage in the market.
- Reflects the voice of the brand through social interaction and outreach.
- Improves the consumer’s experience towards your company through visual elements (logos, color scheme, typography, etc.)
- Maximizes your ability to increase awareness and brand loyalty with your customers.
If you can provide a great value to your customers then you will be able to achieve trust, which is one of the top needs in inbound marketing. Gathering engagement with your customers is important and you can do this through detailed guides, tips and great content.
Fulfilling your customers’ needs is the number one rule for creating high quality content. Compress the sizes of your images. Keep each page under 1MB in total to keep your site’s loading speed fast.
Add social sharing buttons above and below the fold to leverage the acquisition of links and share. Don’t splatter all your share buttons on every single page of your site. Otherwise, it will only give a poor user experience and may decrease your repeating visitors.
Allow your readers to leave comments or send form emails to create an approachable identity. Simple instruction at the end of the post like “Leave a comment below” or “Share with us your experience” will encourage user feedback.
Use Visual Devices
Use of visual devices on your website to gain traction and creates a great identity. Your core values must be evident to the common attributes of your logo like colors and shapes. Based on how people understand your logo will depend on how they will interact. Different meanings can be made out of logo since different countries has its own cultural views and personal experiences.
Use fonts and colors that complement your brand. Your customers must be able to grasp what you want to say to them. Select a text color to improve your user’s readability. Avoid annoying ads that can distract your customers. If you run ads, keep them outside of the content area. Pay attention to what your customers want to do on your site such as subscribing to your blog, making purchase of your product or contact you to know more about your services. You have to observe your customers’ behavior using Google Analytics. Identify your top landing pages to determine the most engaged activity of your site (contact page, about us, etc.).