Tips on How to Use the Power of YouTube to Build Traffic

If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.

YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page. Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.

But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:

Make your profile interesting

YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.

Promote your videos

You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.

Use your keyword in the title of your videos

People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense. And don’t forget to put them in the tags either.

Know when to post your videos

On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.

There’s approximately an hour of video being uploaded to YouTube every second. This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.

By Tom Denton

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10 Web Design Definitions You Need to Know

When looking for a new site or even a new redesign, you as a client may feel alienated by all the “techie” terms that are being used today.  Below are 10 web design definitions you will need to know.

404 Page

A 404 page is the page you come to when you have an old, or bad link within a site.  Each site should have it’s own custom 404 page that allows the user to find an easy way to navigation or search the site for the content they need.

301 Permanent Redirect

A 301 permanent redirect page is often used when a website is updated and the content is no longer at the same URL.  Let’s say you had a website up online for years.  Each of your pages should have been indexed by a major search engine.  When you update your site and the URL structure changes those indexed pages are no longer correct and when a user clicks on those old indexed pages it should at least come to a 404 page (see above), but ideally a 301 redirect to the new URL for the same content.

Breadcrumbs

Breadcrumbs are crucial on a website if you have multiple layers of pages and sub-pages.  These are the little menu items usually above the content that help navigate to previous pages/sections of a site.

CMS

CMS stands for content management system.  Most websites developed today will have a CMS integrated allowing the client/owner of the site, to update content, images, etc…  The major CMS’s today are W0rdpress, Joomla, and Drupal.

CSS

CSS stands for Cascading Style Sheets.  Basically CSS is used by web developers to stylize a site.  For example if you have a navigation link on your site that is white and you want it to be a grey color the web developer would use css to update this.

Code example – Before

.menu li a {
color: #fff
}

Code example – After

.menu li a {
color: #ccc
}

Responsive Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Retina Ready

In the most basic of terms, it means a high definition display. Also, Apple products are not excusive to this type of display. Retina Display is simply Apple’s term for is but other phones, tablets and monitors too have higher quality displays. But, because these displays are being widely implemented and used, it is more than ever important to create websites and apps that support these displays.

SEO

SEO stands for Search engine optimization. SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

SMM

Social media marketing is the process of gaining website traffic or attention through social media sites.

WYSIWYG

WYSIWYG stands for What You See Is What You Get.  WYSIWYG is the editor that you use to update content in you CMS (Content Management System).

Knowing the terms above will help you understand all the “geek” speak that may be going on when reviewing your website needs with your web design & development company.

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