To succeed in business, one of the most important aspects is your brand. It doesn’t matter where you are at with your business, whether you are just starting or have been in the game for a while, you should always be thinking about how to improve your brand.

Thankfully, social media websites like Facebook & Twitter make it much easier for us to improve our brands. Below are a few Twitter tricks to keep in mind when attempting to grow your personal brand.

Don’t be afraid to interact with your followers

Don’t just tweet and ignore all your other followers. Spend some time each day going through your Twitter feed! Take the initiative to like and retweet your favorite tweets. In addition, you should make an effort comment on tweets when you have a chance In an age where social media reigns supreme, engaging with your followers is the name of the game. Whether you’re trying to build a relationship with someone who you idolize, working on growing your professional network, or simply just being friendly to a follower, interacting with other users’ tweets will play a big role in improving your brand.

Take advantage of organized lists

If you’ve been on Twitter for a few years, you’ve probably already noticed how fast the amount of people you follow can increase. If you continue to follow people at a rate of even one or two a week, you’ll likely start to feel overwhelmed by the sheer volume of tweets coming through your feed. Using lists, however, will allow you to put similar users into categories and will filter only their tweets to a single thread. You can have as many lists as you want, too. Simply follow a new user (or just add them to a list without following them), add them to however many lists you want, then keep track of their tweets that way. You can have a list for family and friends, coworkers, people who you want to network with, news outlets, and just about any other category idea you have.

Key up to date with trending topics

As an internet user, you’re probably pretty tuned in to worldly affairs. But on the off chance that you miss something, Twitter has you covered. Take a look at what’s trending each day so you can stay in the loop. If something major is happening in the world, both digitally and in the real world, it’s important that you at least know the bullet points so you can stay informed. By tweeting in those trending threads, though, and using the accompanied hashtags, key phrases, and keywords, your tweets will have the potential to be seen by a lot more users, subsequently increasing your interactions and growing your brand.

Whether you’re new to Twitter or you have thousands of followers; you should always be working on improving your personal brand. Organize your followers into lists, use those hashtags, interact and network with people, and always be persistent!