You just paid thousands of dollars for a beautiful new WordPress website. How do you keep it up and running at peak performance? Changing your oil every 3,ooo miles isn’t just a suggestion from your car company, it’s a requirement if you want your car to work. Website maintenance is no different. For your website and your business, it is necessary to make sure your site stays functional and performing well. Here are 3 reasons not having your WordPress site up to date is costing you and your business money.
Reason #1 – Getting Hacked
Security is arguably the most important reason why you should keep your WordPress website up to date. WordPress is a popular target for hackers (and wanna be hackers), malicious code distributors, and data thieves.
Getting hacked can result in the following:
- Your host can turn off your website – Now that your site is turned off none of your customers can access it. This ultimately will lose your company money and perspective clients.
- Stolen Data – Data thieves can steal your clients/customers private and confidential data.
- Google flags your site as insecure – Google can put the big red screen of death up if they scan your site and find any malicious code. This can result in customers and future customers not trusting your company and loss of revenue.
Reason #2 – Slower Runtime
If your site takes too long to load, then people leave. No one wants to stick around and wait for your content to show up. WordPress maintenance is often seen as a chore, but it’s extremely important. Most web platforms, without a little extra care, can become slow, error prone and unreliable. Unnecessary files and data can slow your site down. Unwanted content such as comment spam can cause you a world of hurt, consuming valuable resources and impact on your search engine rankings. Security flaws can enable attackers to use your site to commit fraud, spread malware and launch further attacks.
Reason #3 – The Cost of Fixing a Broken Site
By not maintaining your site regularly, you run the risk of having to deal with a bigger issue in the long run. Again, think of your website as a car…when you get regular oil changes, your car runs at it’s peak performance. Cars that are taken care of regularly are less likely to breakdown and break the bank. The same goes for your website. Fixing a broken site is costly. Once your site has been hacked, or if a Plugin or the WordPress Core breaks your theme (or vice versa) it can take hundreds if not thousands of dollars to get it back to where it was before the issues.
Leave it to the experts
You may or may not feel comfortable updating plugins, themes and core, but it’s not what you do best. Leave your website care to Graphic Lux. We will make sure your site is always up-to-date, has daily backup’s and is secure!
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